Facebook is one of the most powerful social media tools that a small business has in their toolbox. When a company is trying to brand itself, Facebook branding needs to be a top priority. There are some tips that a business can follow in order to brand themselves more effectively and reach out to more customers and potential customers.
One of the most important Facebook branding tips is to establish a language that is recognizable as the brand. For example, if a small business likes to stay close to their southern roots, the language for all Facebook posts should be representative of this and the “twang” should be seen within the posts.
Another branding tip is to keep the Facebook page alive with recent posts. Many small businesses fail at branding because they forget the importance that Facebook has and they become overwhelmed by all of their other responsibilities. When Facebook is forgotten, it can lead to negative sentiments – and these sentiments may not even be known by the business.
Reputation.com offers a sentiment analysis tool that can be used with Facebook branding and social media branding in general. This allows a small business to be made aware of their perception on social media and be notified when a negative comment is left so they can effectively deal with it – and do so quickly with the reputation.com review tools.
Reputation.com offers a review manager to see where a person has gone wrong with their branding and how they can recover from it on Facebook and throughout the rest of the Internet.
A reputation.com review dashboard can even be used to keep track of online reviews – including those left on various review sites as well as what is being left on the company’s Facebook page.
A brand can only be managed if a business is aware of what others think about their brand.