E-Commerce has provided several benefits for customers, including the ability to quickly compare prices and access reviews of products. These benefits are not limited to E-Commerce customers, and small businesses that do not sell products online may consider this a bane. Potential customers are increasingly using the Internet to research small business online reputation even for local services and retailers.
Business owners don’t have to be paying attention to the online conversation for it to have a strong influence on their profits. Fortunately, the professionals at Reputation.com have devised tools for monitoring small business online reputation and strategies for building a more positive image.
Reputation.com Reviews Reviews
Websites dedicated to hosting consumer reviews are a primary sources of information about any business or product. Reviews generally can’t be removed, but it is possible to build more positive ones, suppress negative ones and respond to negative ones in a way that promotes the business. Reputation.com scours the Internet, from Angie’s List to Yahoo Maps, in search of all reviews, so it is easier for the owner to plan their next move.
Building Original Content
The communications age is all about content, and custom content can serve several functions, such as increasing website visibility, suppressing negative search results and building loyalty. This latter function is extremely important for any business, and it happens when customers feel like the business provides them with more than simply a product or service. A roofing contractor, for instance, might share maintenance and repair tips, or a dentist could provide information about procedures and hygiene.
A positive image doesn’t stop with content and responding to naysayers. Reputation.com reviews the business’s online marketing strategy and provides advice specific to the size and type of business. Owners can certainly take some important steps on their own, like establishing a web page, but it’s more cost-effective to outsource many tasks.