Your employees need to know about the social media rules so that you don’t run into problems with your business and its reputation. A lot can be said in social media in a very short amount of time. When your employees have cell phones on them, they need to know what they can and cannot post.
All it takes is one bad day for an employee to go online and post about how they hate their job, hate their boss or hate a particular customer or client for you to have a bad reputation. One of your employees may be friends with hundreds (or even thousands) of other people – and this comment can be read by each and every one of them.
If they choose to share the post, the comment can be read by even more people. Each time it’s read by one more person, it sends your online reputation lower and lower. Social media rules are in place to prevent this from happening.
Some common guidelines should include:
- No posting about work
- Never mention a client or customer’s name
- Never post any personally identifiable information about anyone
These guidelines should be enforced at all times – not just while they are at work. Otherwise they could go home and put it on Facebook or Twitter and still cause damage to your reputation.
Reputation.com can help you recover from a faux pas made on social media. If you don’t have to use reputation.com for this, it will be even better. It’s best to use it for things you have a little less control over, like their reputation.com review dashboard, where you can read reviews left for you by customers.
There are tools to help you with your business. In addition to a reputation.com review dashboard, you need to establish rules for your employees.