Word connotations need to be considered when you are creating content for your business on any level. A word connotations, effectively, is how a word can be understood. Every word choice that you make needs to be analyzed to determine if you are sending the right message and if you are offending anybody in the process.
When you create content, you have to look at the connotations within everything that you may send out to people. Consider all content, including:
- Website content
All it takes is one wrong connotation in order to destroy your reputation. Many people are very cued into what you have to say and all it takes is one wrong post in order to hurt your brand and hurt your online image. Reputation.com can work with you on your word contexts and help you to rebuild your online image when you have made some mistakes in the past. A reputation.com review manager can even work with you to help you determine which subtexts will work the best in the future.
Reputation.com will even help you track all of your incoming reviews to help you determine if people are complaining about some of your content in any way. You will be able to have a reputation.com review dashboard programmed to your specifications so that you can see all of your reviews on one screen.
It doesn’t take much in order to destroy your online image. People can be funny about how they perceive things and the content that you are creating for your business may be hurting you more than helping you.
Since you want to be successful, you need to be sure that all content being created is being given the once over in order to determine if you have chosen the right words and what impact those words will have.