LinkedIn allows you to have a business profile about yourself online. In many instances, this will allow you to connect with others in your industry as well as with others in similar industries where the 2 of you can find a symbiotic working relationship.
In terms of branding, you need to showcase what makes your business special. Do not your “About Us” page into your profile. Be a little different and talk about what your business does, why you are on LinkedIn, and what you hope to gain from being on the social media site.
Include a photo of yourself, not your business. As a small business, you have one thing going for you – you are not a giant conglomerate. This is your chance to show that you are an individual. It’s a very good opportunity for you to do this and a photo shows that you are more approachable.
When you are trying to brand yourself, you need to make sure that you are doing so in a positive way. If you brand yourself inappropriately – such as by using the wrong logo or the wrong choice of words, you can alienate yourself away from your customers and potential business partners. As a result, you need to brand yourself effectively so that you increase your online image and reputation.
Reputation.com will be able to assist you with your branding as well as your reputation. A reputation.com reputation manager can be assigned to you to offer you even more branding tips and allow you to stand out as a small business that people want to do business with.
A reputation.com review dashboard can allow you to see what your online image is already. This will allow you to view different reviews left for you by customers and help you to figure out what you need to highlight and what you need to downplay.
It’s important for you to effectively brand yourself and a reputation.com review dashboard is one of the many tools that can help you.