What if you could compare prices for any given product simultaneously at thousands of retailers, and consult with potentially millions of people who already own the same brand and model of the product without ever leaving your home? A growing number of consumers each year are enjoying these benefits to some degree. It’s unlikely any of them bother to read more than a few product reviews, and most customers are unlikely to spend time reviewing products after every purchase, but the writing on the wall is clear. Retailers need to pay attention to this online conversation.
Protecting Product Image
Many service providers and individuals have used the tools and expertise developed by Reputation.com. Clients using the Reputation.com reviews process enjoy rapid access to all relevant mentions across the Internet. They also have the option of using the service’s proven methods of correcting poor or negative search results. The same strategy and tactics can be applied to one or more products offered by a vendor. Is the investment worth the return? It ultimately depends on the importance of a given product to the profit margin and the extent of damage control necessary.
Good and Bad of Reviewing Products
Solicitation of positive reviews is a step any owner can and should take immediately. Owners often fail to consider that a primary resource is the satisfied customer. Without some encouragement, the people most likely to leave a review are the unsatisfied customers. While it’s entirely possible to handle this on your own, Reputation.com simplifies the task by automating solicitation requests.
As Reputation.com reviews mentions of the product, the team will make suggestions regarding how to handle negative reviews and steps to build a positive product image. This is a collaborative effort that takes a significant burden from the owner’s shoulders. Leave technical matters to Reputation.com, and enjoy the benefits of a positive image!