Every business owner at some point must deal with negative feedback. Whether it’s a bed and breakfast, medical practice, electrical contractor or candle shop, some amount of dissatisfaction is an inevitable consequence of being a person dealing with other people. When you find that first negative article during a routine search or with the Reputation.com review tools, it’s natural to feel frustration or anger. However, you’ll enjoy a more productive response by viewing negative articles as opportunities instead of obstacles.
The Opportunity in the Crisis
That upset feeling is more than a natural response. It is entirely warranted. Negative, online statements about your company can have a real impact on the bottom line and present obstacles to planned expansions in products or services. It’s better to have a third party analyze the review for valid points that could help improve your business than to fret about the potential damage.
One thing that can help alleviate worries is a service that specializes in reducing the risk of negative articles harming the interests of business owners. Reputation.com does just this by taking a multi-pronged approach to improving the company’s online reputation. Whether using the service or going it alone, the first step is finding all those positive and negative mentions. This can take a significant amount of time and will require learning more about the Internet and search functions. Of course, you can sidestep these obstacles to obtaining a clear picture of your company with the Reputation.com review dashboard.
The next step is a decision. Will you respond to reviewers or not? It helps to think this one through, and consult either market research or Internet marketing strategists, like the team at Reputation.com. At the same time, you need to be making positive contributions that will help suppress negative search results. These time-consuming chores are the new reality for all business owners.